Arianna Smaron
Portfolio 2016 - 2020

Polish-Italian graphic designer currently
living and freelancing in Basel BA in visual
Communication at ISIA Urbino
MA in Visual Communication at the Basel
School of Design HGK FHNW CH

Co-founder of
with Yann Patrick Martins for indipendent
projects and commissions for digital
and printed media. 

As well as visual Design Researcher
& Coordinator of the education department  
for La Scuola Open Source in Bari, IT.
From march 2020 senior designer for studio in Torino IT & art director
consultant for Kinè.coop studio.

This website collect mainly projects from
the last two years, considered as an archive. 

The projects are organized by complexity,
the Extra – Large are the projects which
required few months of work &/ or are still
in development.
The smaller projects are as important
but are smaller in terms of production.

X - Extra Large
  1. In the process of liquefaction/
    video installation
  2. In the process of liquefaction/
    risograph booklet
  3. In the process of liquefaction/
    process book and theory
  4. A Transitory Collection 
  5. Spoglie publication 

L - Large
  1. A Prison’s Signage System
  2. Light & Heavy book 
  3. STROH GOLD/ Exhibition Catalogue 
  4. Not in my Planet Campain

M - Medium 
  1. Li Bai poetry a Chinese English Play
  2. Poster “Schrechlick Wunderbar”
  3. Icelandic book “Vinir Ferguson” 

S - Small
  1. FHNW Business illustrations
  2. Pattern&Patterns
  3. ”Der Tunnel” Film poster
  4. Waiting for 11:00
  5. Manta


M - 2017 

2. Li Bai poetry - A Chinese English play


CH / 2017
printed Book/poster 30x80 (closed) 80x 240(open) cm. Visible on the webpage of the FHNW Institute here
Exhibited during the Dutch Design week in Eindhoven NL 2018 during the “Hotel Insomnia” exhibtion.

A reflection upon the chinese poem by Li Bao “Ask the moon with a cup of wine in the hand“, in a bilingual poster-book format. How can the Chinese poem be interpreted by the choice of the layout and the relationship with its english translation?

Li Bao plays with direct figures of speech which remind currents and flows The book-poster presented can be read vertically and horizontally and plays on the relationship between the image of the moon and the text. The moon is an image of my hair, because for Li Bai, inhis poem he can see himself in the moon. Therefore the visual interpret the thoughts of the writer also by the movements of the
text which is “dancing like a current in the river”.
This play is visible in both the languages: the chinese character placed in vertical and going up and down and the english characters by the changes of the tracking.