Arianna Smaron
Portfolio 2016 - 2019

Polish-Italian graphic designer currently
living and freelancing in Basel CH and collaborating
with Yann Patrick Martins for indipendent projects
and commissions for digital and printed media. 
BA in visual Communication at ISIA Urbino and MA
in Visual Communication at the Basel School of

This website collect mainly projects from the last
two years, older projects will be added to the archive 
in the next future.

The projects are organized by complexity,
the Extra – Large are the projects which required
few months of work &/ or are still in development.
The smaller projects are as important but are
smaller in terms of production.

X - Extra Large ••••
  1. In the process of liquefaction/
  2. In the process of liquefaction/
    risograph booklet
  3. In the process of liquefaction/
    process book and theory
  4. A Transitory Collection 
  5. Spoglie publication 

L - Large •••
  1. A Prison’s Signage System
  2. Light & Heavy book 
  3. STROH GOLD/ Exhibition Catalogue 

M - Medium ••
  1. Li Bai poetry a Chinese English Play
  2. Poster “Schrechlick Wunderbar”
  3. Icelandic book “Vinir Ferguson” 

S - Small
  1. FHNW Business illustrations
  2. Pattern&Patterns
  3. ”Der Tunnel” Film poster
  4. Waiting for 11:00

Exhibited projects


M - 2017 ••

3. Poster “Schrecklich Wunderbar”

Poster design realized with the concept of depersonalization and deconstruction of lines and the image. The letters are falling from the top to the bottom and the reader is forced to follow them and read them with breaks: Sch - re ck - li - ch - wun - der - b - a - r. 

Poster realized during the autorship class with Jiri Oplatek - Basel School of Design HGK FHNW 2016/2017

CH / 2017
From Poster Silprinted with iris effect

Poster series in which every version change by the differnt combination of colors overlayed.

I experimented with other colors and paper to look at the different results of contrasts and color hierarchies.