Arianna Smaron
Portfolio 2016 - 2020

Polish-Italian graphic designer currently
living and freelancing in Basel BA in visual
Communication at ISIA Urbino
MA in Visual Communication at the Basel
School of Design HGK FHNW CH

Co-founder of
with Yann Patrick Martins for indipendent
projects and commissions for digital
and printed media. 

As well as visual Design Researcher
& Coordinator of the education department  
for La Scuola Open Source in Bari, IT.
From march 2020 senior designer for studio in Torino IT & art director
consultant for Kinè.coop studio.

This website collect mainly projects from
the last two years, considered as an archive. 

The projects are organized by complexity,
the Extra – Large are the projects which
required few months of work &/ or are still
in development.
The smaller projects are as important
but are smaller in terms of production.

X - Extra Large
  1. In the process of liquefaction/
    video installation
  2. In the process of liquefaction/
    risograph booklet
  3. In the process of liquefaction/
    process book and theory
  4. A Transitory Collection 
  5. Spoglie publication 

L - Large
  1. A Prison’s Signage System
  2. Light & Heavy book 
  3. STROH GOLD/ Exhibition Catalogue 
  4. Not in my Planet Campain

M - Medium 
  1. Li Bai poetry a Chinese English Play
  2. Poster “Schrechlick Wunderbar”
  3. Icelandic book “Vinir Ferguson” 

S - Small
  1. FHNW Business illustrations
  2. Pattern&Patterns
  3. ”Der Tunnel” Film poster
  4. Waiting for 11:00
  5. Manta


L - 2017

3. STROH GOLD/ Exhibtion Catalogue  

In collaboration with Sunjung Park & Aaron Ritschard. Project realized in November 2017, during the Art Direction Class at FHNW HGK with the Teacher Marion Fink.

CH / 2017
Printed S16x11cm, printed 6 copies with thread binding
and silver silkprinted cover

The curator of the Museum of Cultures in Basel proposed to experiment on a fictionary catalog for the temporary exhibition “STROH GOLD”. We decided to play with found image materials mixed together with the exhibition's images. We took inspiration from Aby Warburg tables of images to create a new scenario of the exhibition: an expanded collection of up-cycled objects.

Aaron Ritschard, artist and designer from Basel created a series of illustration to narrate particular stories related to objects and cultures which are combined with text is written in the Larish Neue font by Radinpesko.