Arianna Smaron
Portfolio 2016 - 2020

Polish-Italian graphic designer currently
living and freelancing in Basel BA in visual
Communication at ISIA Urbino
MA in Visual Communication at the Basel
School of Design HGK FHNW CH

Co-founder of
with Yann Patrick Martins for indipendent
projects and commissions for digital
and printed media. 

As well as visual Design Researcher
& Coordinator of the education department  
for La Scuola Open Source in Bari, IT.
From march 2020 senior designer for studio in Torino IT & art director
consultant for Kinè.coop studio.

This website collect mainly projects from
the last two years, considered as an archive. 

The projects are organized by complexity,
the Extra – Large are the projects which
required few months of work &/ or are still
in development.
The smaller projects are as important
but are smaller in terms of production.

X - Extra Large
  1. In the process of liquefaction/
    video installation
  2. In the process of liquefaction/
    risograph booklet
  3. In the process of liquefaction/
    process book and theory
  4. A Transitory Collection 
  5. Spoglie publication 

L - Large
  1. A Prison’s Signage System
  2. Light & Heavy book 
  3. STROH GOLD/ Exhibition Catalogue 
  4. Not in my Planet Campain

M - Medium 
  1. Li Bai poetry a Chinese English Play
  2. Poster “Schrechlick Wunderbar”
  3. Icelandic book “Vinir Ferguson” 

S - Small
  1. FHNW Business illustrations
  2. Pattern&Patterns
  3. ”Der Tunnel” Film poster
  4. Waiting for 11:00
  5. Manta


XL - 2017

5. Spoglie 


CH / 2017
From Spoglie - Abandoned building in Milano

In March 2015 the collective VOLUCE was engaged in the problem of abandoned places in Milano, starting the project SPOGLIE. The research was divided into two phases: first, we collected data and pictures of the areas then, designing the book, we acknowledge how to visually represent them.
In collaboration with Andrea Zaccuri, architech and designer the project could be developed during the master at FHNW HGK year 2017-2018.
Thanks to Basil.js we were able to process 330+ places, managing their metadata, drawings and satellite pictures. The code we wrote captured the information from Google Maps and a datasheet organizing them into the book. Due to the complexity of the information, the use of a programming language was a fundamental aspect to visualize and understand the data. The final outcome is a connection between the architectural space and its digital representation.
The book was exhibited at Aalto University, Helsinky - Finland on may 2018 and Copenhagen Swiss Embassy 2017.