Arianna Smaron
Portfolio 2016 - 2019

Polish-Italian graphic designer currently
living and freelancing in Basel CH and collaborating
with Yann Patrick Martins for indipendent projects
and commissions for digital and printed media. 
BA in visual Communication at ISIA Urbino and MA
in Visual Communication at the Basel School of

This website collect mainly projects from the last
two years, older projects will be added to the archive 
in the next future.

The projects are organized by complexity,
the Extra – Large are the projects which required
few months of work &/ or are still in development.
The smaller projects are as important but are
smaller in terms of production.

X - Extra Large ••••
  1. In the process of liquefaction/
  2. In the process of liquefaction/
    risograph booklet
  3. In the process of liquefaction/
    process book and theory
  4. A Transitory Collection 
  5. Spoglie publication 

L - Large •••
  1. A Prison’s Signage System
  2. Light & Heavy book 
  3. STROH GOLD/ Exhibition Catalogue 

M - Medium ••
  1. Li Bai poetry a Chinese English Play
  2. Poster “Schrechlick Wunderbar”
  3. Icelandic book “Vinir Ferguson” 

S - Small
  1. FHNW Business illustrations
  2. Pattern&Patterns
  3. ”Der Tunnel” Film poster
  4. Waiting for 11:00

Exhibited projects


L - 2017/2018 ongoing •••

3. Prison signage project

Real project currently in development with a specific prison in Italy (not yet available for public domain expect the experimental images shown below). 
A project in collaboration with: Lorenzo Mazzali (designer), Yann Patrick Martins (artist/designer and creative coder), Kiné-Coop, and supervised by Yaggi Benedikt (designer from HGK FHNW).

CH / 2017
From The view of the prison in which the project is going to be realized

The prison for medium crimes “ Casa Circondariale “ in Trento (IT) has no signage system and is interested into experimental ideas in which space can be re-thought through visuals by interacting with the workers and prisoners. With the help of an Italian co-op Kinè, I decided to propose a signage system based on memories and modularity.

For two years I researched a new way of thinking about the issues of a signage system in a particular space like a prison, and also how it is possible to make prison a place with an interaction and not only a cold and institutional space.

With the help of educators, I figured out the need of working with landscapes, and by collecting the memories of prisoners and workers, a series of landscapes was created. What does it mean to create a signage system based on landscape memories? The doors of the prisons are the holders of the images which are created by combining real images with abstract shapes to recall places and not un-known landscapes any more. The project is still in development and should be realized at the beginning of 2019.

CH/2018 on going
Printed Book 17x21cm, 128 pag. silkprinted cover

All the experiments were collected in a book, which investigate the different printing possibilities and the images of the landscapes. 
The signage part will be uploaded after the realization of the project.