L - 2019
4. Not in my Planet
VISUAL ART DIRECTION, CONCEPT AND DESIGN OF A SOCIAL CAMPAIN
“Not in my planet”, a social campaign against the use of plastic started in April 2019 in Trento Italy. The campaign searches through beauty, and by using art as a medium of provocation, a contrast to raise awareness.
Inviting Mandy Barker and soon other artists the viewer is guided to a more responsible use of plastic and in consequential reduce.
A campaign based on a linear grid and schema like in Barker’s pictures: tiny plastic elements which trigger the attention are floating and mesmerizing the viewer. The campaign is in development an will be updated during autumn / winter 2019. All the design, concept and visual are made by me for the city of Trento and the studio Kiné.coop.